November 6, 2026 | Shanghai, China
PointCross Life Sciences participated in the PHUSE Shanghai Single Day Event 2026, where Pingping Gong represented PointCross with a presentation titled “Beyond SDTM/SEND: Metadata-Driven Data for Deterministic AI.”
The event was hosted at Johnson & Johnson in Shanghai and co-organized by Johnson & Johnson and AstraZeneca, bringing together life sciences professionals and technology experts to exchange perspectives on the evolving role of artificial intelligence, data standards, and automation in the pharmaceutical industry.
Beyond SDTM/SEND: Metadata-Driven Data for Deterministic AI
During the session, Pingping Gong highlighted the importance of metadata-driven data approaches in advancing beyond traditional SDTM and SEND frameworks toward deterministic AI.
As pharmaceutical organizations increasingly explore AI-driven solutions, the need for structured, standardized, and well-defined data becomes increasingly important. Metadata-driven approaches offer an important foundation for enabling consistent data transformations, improving traceability, and supporting more reliable and reproducible AI-driven workflows.
The discussion reflected a broader industry shift toward building trusted data foundations that can support the next generation of intelligent automation in life sciences.
Advancing the Future of AI in Life Sciences
At PointCross, we believe that reliable AI starts with reliable data. Combining domain expertise, metadata, data standards, and intelligent automation is essential to building scalable and trustworthy solutions for the life sciences industry.
Our participation in the PHUSE Shanghai Single Day Event reflects our continued commitment to contributing to industry discussions and advancing data-driven innovation across pharmaceutical development.
We thank PHUSE, Johnson & Johnson, and AstraZeneca for bringing the industry together and providing a platform for knowledge sharing and collaboration.
Explore the presentation delivered by Pingping Gong at the PHUSE Shanghai Single Day Event 2026.
Beyond SDTM/SEND: Metadata-Driven Data for Deterministic AI
About PointCross Life Sciences
PointCross Life Sciences provides data management, transformation, and automation solutions that help pharmaceutical and life sciences organizations manage complex development data and support regulatory submissions. Through its Xbiom platform and specialized solutions, PointCross combines life sciences expertise with intelligent technologies to advance data quality, interoperability, and automation.